Website Privacy Policy

Last modified: June 6, 2025

Introduction

At Acuity PPM (“we,” “us,” or “Company”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit www.acuityppm.com (“Website”), use our portfolio management services at my.acuityppm.com (“Services”), or interact with our ads on third-party platforms.

This policy applies to information collected:

On our Website or through our Services.
Via email, text, or other electronic messages with us.
Through our mobile or desktop apps.
When you engage with our ads or apps on third-party sites linking to this policy.

It does not apply to:

Information collected offline or through other means.
Third-party websites or services linked from our Website/Services.
By using our Website or Services, you agree to this policy. We may update it periodically (see Changes to This Policy). Please check back for changes.

1. Information We Collect

Information You Provide

We collect information you share, including:

Personal Information: Name, email, phone number, postal address, employer, or payment details (e.g., when registering, subscribing, or ordering).
Correspondence: Emails or messages you send us.
Survey Responses: Feedback for research purposes.
User Contributions: Content you post in public areas of our Website/Services (e.g., forums), shared at your own risk.
Search Queries: Terms you search on our Website/Services.

Information We Collect Automatically

As you use our Website/Services, we collect:

Usage Data: Pages visited, time spent, resources accessed, and search queries.
Device Data: IP address, browser type, operating system, and device identifiers.
Location Data: Approximate location based on IP address.
Behavioral Data: Online activities over time across sites (e.g., via cookies or web beacons).

We use technologies like:

Cookies: Small files on your device to enhance functionality. Manage via browser settings (note: disabling may limit features).
Web Beacons: Tiny images in emails/pages to track engagement.
Analytics Tools: To measure audience size and usage patterns.

Information from Third Parties

We may receive data from:

Business partners (e.g., marketing collaborators).
Third-party services (e.g., ad networks).

2. How We Use Your Information

We use your information to:

Deliver and improve our Website/Services.
Process orders, subscriptions, and payments.
Send notices (e.g., subscription renewals).
Respond to inquiries and provide support.
Personalize content and recommendations.
Analyze usage to enhance performance.
Market our products/services or third-party offers (with opt-out options).
Comply with legal obligations.
Protect our rights, property, or safety.

We may use aggregated, non-identifiable data for any purpose.

3. How We Share Your Information

A. With Whom We Share

We may share your information with:

Affiliates/Subsidiaries: For internal operations.
Service Providers: For hosting (e.g., AWS) or analytics, bound by confidentiality agreements.
Business Transfers: In mergers, acquisitions, or asset sales.
Third-Party Marketers: For ads, if you haven’t opted out.
Legal Authorities: To comply with laws, court orders, or protect our rights.

B. Advertising and Tracking

Third parties (e.g., ad networks) may use cookies/web beacons to collect data for targeted ads. We don’t control their practices. Opt out via:

Network Advertising Initiative (www.networkadvertising.org).
Your browser’s cookie settings.
Our opt-out process (email privacy@acuityppm.com).

C. Do We Sell/Share Your Data?

We don’t sell your personal information for money. We may disclose personal information that we collect or you provide as described in this privacy policy:
• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business [and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them]. Opt out via email: privacy@acuityppm.com.

4. Your Rights and Choices

A. General Rights

You can:

Access/Correct: Review or update your data via your account or by emailing privacy@acuityppm.com.
Delete: Request data deletion (subject to legal retention requirements).
Opt Out: Stop marketing emails or data sharing for ads (see below).

B. California Residents (CCPA/CPRA)

If you’re a California resident, you have the right to:

Know what personal information we collect, use, or share.
Delete your personal information.
Correct inaccurate data.
Opt out of sales/sharing for ads.
Limit sensitive data use (e.g., health, financial).
Non-discrimination for exercising rights.

Submit requests via privacy@acuityppm.com. We’ll respond within 45 days.

C. EU/UK Residents (GDPR)

If you’re in the EU/UK, you can:

Access, correct, or delete your data.
Restrict or object to processing.
Request data portability.
Withdraw consent (where applicable).

We process data based on contract, consent, or legitimate interests. Contact us or your data protection authority for complaints.

D. Managing Cookies/Ads

• Set your browser to refuse cookies (may affect functionality).
• Opt out of targeted ads via NAI or our opt-out process.
• For EU users, we’ll display a cookie consent banner.

5. Children’s Privacy

Our Website/Services are not for children under 13. We don’t knowingly collect their data. If you’re under 13, don’t use our Website/Services or provide information. For California users under 16, we require opt-in consent for data sales/sharing. Contact us at privacy@acuityppm.com if we’ve collected a child’s data.

6. Data Security

We use SSL encryption, firewalls, and secure servers to protect your data. However, no system is 100% secure. You’re responsible for keeping your password confidential. We’ll notify you of breaches as required by law.

7. Data Retention

We keep personal information only as long as needed for the purposes described (e.g., active subscriptions, legal compliance). We delete or anonymize data upon request or when no longer required, unless legally obligated to retain it.

8. International Users

Our servers are in the US. If you’re outside the US, your data may be transferred to the US, subject to safeguards like Standard Contractual Clauses for EU/UK users. By using our Services, you consent to this transfer.

9. Changes to This Policy

We may update this policy to reflect legal or operational changes. We’ll post updates here and notify you via email or Website notice for material changes. Check back periodically.

10. Accessibility

We strive to make this policy accessible to all users, including those with disabilities. Contact us for alternative formats.